It’s In the Text , or is it, The Text is In?

It’s a pretty sure bet that you have a cell phone. What about text messaging, do you use it? If you don’t, consider yourself in a very small minority.

Nielsen Mobile surveys shows that by the second quarter of 2008, text messages had exceeded the number of cell phone calls by an impressive margin.

And, if you think it’s all just teenagers, think again. The facts show that every age group up through 44 years old sent more text messages than they made cell phone voice calls. And it was close on the 45 to 54 group.

Text messaging is becoming a wildly popular way to exchange information. Marketers and retailers are now doing text message marketing. You can actually get a coupon text message and show it in a restaurant for a discount.

What if every person who drove by one of our listings could have text messaged a code to get price and other information? What if you needed to get a message to your kid in school but didn’t want to have the phone ring in class. How about text messaging a restaurant reservation. All of this is currently available technology.

Start looking at how you might use text messaging to enhance how you communicate. Just don’t do it while driving!